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Everyone will soon be able to create their own Twitter Moments


In case you have yet to stumble upon that little lightning bolt icon while rummaging through Twitter, this takes you to a subset of curated tweets called Twitter Moments. The goal of “moments” is to collect tweets of a particular topic and pack them together to form encompassing coverage of unfolding news. Really, not too different from the “stories” features in Snapchat and Instagram.

In other words, Moments are a one-stop area for incoming information, pics, and videos pertinent to today’s hot topics. That sounds all fine and dandy, but the fact is that the creation of Moments has only been reserved to Twitter’s curation team and a select few of publishing partners. Until now.

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The social media giant just announced Moments will next be opened to a broader group of creators, “including influencers, partners, and brands”, and eventually, everyone “in the coming months.” This move should help getting more users thinking about Moments. It will definitely make the feature more personal, as the public will gain the ability of dynamically developing their own compelling stories.

At the end of the day, this move is likely just a way to better compete against Snapchat and Instagram, but we can’t say we blame them for trying. Are you glad that Twitter is finally opening Moments up to general users? Let us know your thoughts in the comments below!



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